While perusing Life in a Venti Cup, this screamed out to me. And needless to say, it anoyed me.
Target has a decorating division, Target Commercial Interiors, that aims its services at the medium and smaller commercial client. Ann Zimmerman's article for the Wall Street Journal stated that, "The unit's more than 100 employees, many of them certified interior designers, don't shop at Target stores for their decorating supplies. But they do leverage the company's scale and sourcing ability to get good prices and find cutting-edge products -- an advantage in an industry dominated by regional and local design and architecture firms."
Mark my words, this could in fact be the beginning of the end for a great many of you (not that you are likely to see or read this). It's one thing for the design community to endorse retailers that champion affordability, it's quite a different thing when that retailer chooses to become the competition.
This is a battle worth fighting. It is time to close ranks and reclaim the mystique that decorating once held. Ruthlessly banish the mass produced and its producers from our oeuvre. This is war.
Jasper Johns Target with Four Faces, 1955
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