"If you know yourself, you are doomed."
Such was the attitude with which legendary designer and photographer Alexey Brodovitch, the long-time art director of Harper's Bazaar, approached each new project and transformed graphic design in the 20th century. Brodovitch was known foremost for his work on Harper's, but his legacy extended far beyond the magazine's pages: as a teacher in Philadelphia and New York for some five decades, he inspired dozens of young photographers and art directors who would go on to become famous names themselves, including Richard Avedon, Irving Penn, Robert Frank and Lisette Model. -
Alexey Brodovitch by Kerry William Purcell
Oh, of course he was a good designer and a superb typographer and had an innate sense of elegance about space, but his layouts were done only as approximations. He stood in the middle of the room and, with a scissor, cut out photostats which he taped to a piece of paper. Others later straightened them. It was communicating an idea, a mood, a criticism that he was precise and masterful. - Henry Wolf, Brodovitch’s successor at Harper’s Bazaar, commenting on Brodovitch's unique approach to a layout.
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